Link Building a Strategy of Past or Future?
Link Building a Strategy of Past or Future?
Everyone wants their website to rank on top of the first page of Google and be the focal point of attention of the online audience, for this beloved goal of many, SEO enthusiasts have relied mainly on building Back Links to get higher rankings in search engines. Links are centred around a couple of keywords and they are used to send traffic to the website and by doing so the Domain Authority of the website also increases significantly. Back then in the days SEO was easy and was centred around Traditional Backlinking techniques to get success in higher rankings but now as SEO has evolved so have the techniques involved. Our Company Seven Solution has researched several ways to get good attention to your website and which do not require any links. Briefly, by using Link Building and some new link free tactics results can be worth the effort.
The Transformation in Link Building
Back in the early days of SEO, a great number of marketers widely used link building techniques and they also used to go to unethical lengths which included buying different low-quality robotic links from online link providing websites and link farming. SEO professionals were overstuffing links into their website content, and they were also using links from different websites irrespective of category and quality. Everyone was after “Quantity” and “Quality” seemed to be rare. As Google is always updating its algorithms for the better online experience of its users, so it took notice of all theses spammy techniques for backlinking and penalized several websites. After the Google Penguin update, Google keeps a firm focus on the quality and intent of backlinks and thus backlinking is now quality-focused and still an integral part of SEO strategy. But still, a question arises that why should the whole of your SEO strategy be focused on Link Building when there are a handful of ways which are thoroughly researched by our SEO Services in Lahore and have proved premium rankings for clients.
What Else? If Not Links.
Linkbuilding is a good way to start your SEO development but as new updates are making there way you should also go towards “Linkless ways” to make your brand known and ranked. Furthermore, algorithms have largely put their focus on improved user experience on websites which include quality of content, the relevance of content to client’s search. Our SEO Services in Lahore are quality focused. The Linkless ways as discussed in the previous lines are the following.
· Brand Mentions
· Brand Reviews
· Influencer Marketing
· Social Media Marketing
Brand Mentions are, when your customers are giving positive feedback about your brand online, this could be a mention in a discussion and when people are talking about your brand their acquaintances also search your Brand’s name on Google which not only increases traffic on your website but also familiarizes search engines with your brand identity leading to higher rankings. Moreover, you can also provide citations of your business on different websites so that search engines have a lot of information for your site, in return, this would help in higher rankings.
Where the internet has provided a lot of information to the users and sometimes it becomes difficult to choose from the products and services which are offered online and potential customers are looking for credibility. Here comes the role of Google My Business, Yelp and other social platforms which show realtime reviews of existing customers of brands, a lot of people choose based on reviews provided on these platforms, as well as, Search Engines provide more Authority to websites based on the activities on these platforms. But there is a word of caution from our SEO Services in Lahore, that is to keep your platforms natural and avoid deleting comments of disgruntled customers, in fact courteously reply them and solve their problems, this would make your brand trustworthy for your clients.
Influencer Marketing is the new trend these days. As Celebrity endorsement can give a significant push to your brand as the curious audience will search for your brand and if they would be interested they would surely make the purchase decision.
Social Media Marketing
Social Media Marketing has proved to be highly effective in Brand Building. It opens a window of communication between a brand and it’s customers. Not only this, but social media also builds relationships between clients and brands and successful relationships end up in driving sales and generating revenue. Our SEO Company in Lahore has been catering all the digital marketing needs of our clients through our premium Digital Marketing Services in Lahore.
Transforming the Way in Link Building
There is no doubt that links are still a fundamental factor in getting the credibility and Domain Authority for your website but the way to make backlinks has also entered a transition phase in which relevant links from high domain authority and credible sites are the keys to success. Moreover, the need to move to Brand Mentions, Brand Reviews, Social Media Marketing must be acted upon for a success that lasts. Finally, a bonus tip from our SEO Services in Lahore is to use long-tail keywords for SEO optimization as voice search is slowly and gradually changing the old dynamics of ranking based on short or single keywords.seoSEO Services In LahoreseopackagesinlahoreSEOAgencyinLahoreSEO Company In Lahoreseo servicesJul 3rd, 2020